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Chasing new investors is expensive and time-consuming. You spend months building relationships, establishing credibility, and convincing prospects to take a chance on your fund. Then you repeat the process for the next raise. Meanwhile, you’re sitting on an underutilized asset: investors who have already committed capital, experienced your process, and received returns. These people are…

Most fund managers raise capital the same way: they call everyone they know, hope for referrals, and pray they hit their target before running out of contacts. This approach works once, maybe twice. Then it stops working. The operators raising their third, fourth, and fifth funds aren’t doing it through heroic networking efforts. They’ve built…

“How much should I spend on digital ads?” This question comes up in nearly every conversation we have with fund managers launching new capital raises. The answer isn’t what most operators expect to hear. Here’s the uncomfortable truth: A $10 million fundraising campaign typically requires $60,000-$120,000 in ad spend to generate a sufficient investor pipeline.…

One of the biggest challenges fund managers face when raising capital is proving their track record in a way that resonates with accredited investors. You may have years of experience and strong past performance, but a simple spreadsheet of returns rarely tells the full story. Investors want to understand how you sourced opportunities, managed risks,…

You just wrapped up what felt like a promising call with a potential investor. The conversation flowed well, they asked thoughtful questions about your fund’s strategy, and there seemed to be genuine interest in your upcoming offering. Now comes the critical question: What’s your next move? The follow-up sequence after an investor meeting can make…

Sourcing strong deals is only half the job. For fund managers, the equally challenging task is guiding investors from first contact through to commitment, and then managing those relationships long term. Too often, this means endless follow-up calls, repeated explanations, and countless one-off emails. The result? Burnout for you and a disjointed experience for your…

If you’re raising capital, your reputation and credibility are everything. Accredited investors and capital partners are looking for managers who demonstrate expertise, consistency, and transparency. LinkedIn is where these relationships begin. The platform has more than 1 billion professionals, including the executives, advisors, and investors who matter most to your fund. For many, LinkedIn is…