Digital Paid Media Manager
Job description
The Digital Paid Media Manager will work closely with multiple teams in the development and communication of paid ad strategy and will also have a hands-on role in digital ad campaign creation and management.
The ideal candidate is a detail-oriented self-starter with the capability to multitask and think outside of the box to solve challenges.
Note: We’re happy to offer training to the right person, although experience is a plus!
This position may be performed remotely within the US or in a hybrid environment if local to Athens, GA.
What You Get to Do
- Work alongside multiple teams to execute paid ads for capital raise campaigns, event promotion, and other projects to meet our clients’ short and long term goals
- Audit campaigns to identify optimization opportunities such as new keyword opportunities, irrelevant search traffic, and landing page inconsistencies
- Take initiative to continuously learn and apply best practices and processes
- Communicate campaign status updates and recommend areas of opportunity to your assigned clients to maintain high levels of client satisfaction
- Keep direct managers informed of challenges, obstacles, and potential wins when identified to prevent communication breakdown at any given time
What it Takes to Succeed
- Uphold our core values
- Aptitude in learning new systems, products, and markets quickly and independently
- Ability to understand client objectives and how they translate into search and media strategies
- Excellent communication skills (written/verbal), problem-solving and analytical skills
- Detail-oriented with strong attention to time management and follow-through
- Must be Team oriented, self-motivated, and able to multitask in a deadline-driven atmospher
What Else is Important
- Bachelor’s degree in communications, advertising, marketing, or related discipline
- 1-2 years of experience working in paid media advertising comprised of media buying within an agency/client environment preferred but not required
- Strong understanding of search engines such as Google, Meta, LinkedIn, Microsoft, etc
- Familiarity with keyword research tools and web analytics tools (Google Analytics)
- Possess high levels of integrity, autonomy, and self-motivation
- Google Ads and Analytics Certifications preferred
- Excellent communication skills (written and spoken)
- Have the ability to interact professionally with co-workers and clients
About Lightmark Media
At Lightmark Media, we take the long view. We care more about building long-term relationships than about extracting short-term profit. We focus on growing small and mid-sized companies through digital marketing strategy and implementation, and we deliver it with unrivaled customer service. Our team members are hyper-focused on relationships, results-driven, and committed to improving our clients’ brand and bottom line.
Apply
The ideal Digital Paid Media Manager is a sharp, meticulous, self-motivated, data-driven person. If you believe you would excel in this role, please apply now!
Note: We’re happy to offer training to the right person.
