Home Cash Guys’ Motivated Seller PPC Campaign
More leads, less money (per lead), 400%+ ROI.
Challenge
HCG needed more high-quality, exclusive-to-them leads at a lower cost.
Outcome
~100 PPC leads per month that generate 400-500% ROI
“Prior to Lightmark managing our PPC campaign, we were paying more for (fewer) leads, some of which weren’t even exclusive because we were getting them from a lead aggregator.“
~Greg Yuter, Home Cash Guys
About Home Cash Guys
Located in the greater Philadelphia area, Home Cash Guys is a Real Estate Solution company that helps homeowners sell their homes quickly, for cash, without the hassle of the traditional home sale route.
HCG’s Goals
Generate a greater volume of leads at a reasonable cost per lead, and turn these leads into contracts and closings.
PPC for Motivated Sellers
For HCG, having their leads be exclusive, getting a lower cost-per-lead, and increasing the overall volume of leads were three important goals for their PPC campaign. Under Lightmark’s management, HCG’s PPC campaigns now get them high-quality leads at a lower cost, while achieving over a 400% ROI.
