MarketPro Custom Website
A new, modern website to attract motivated sellers.
Challenge
Overcrowded website lacking clear call to action for its target audience.
Outcome
Complete redesign that interactively guides motivated sellers through MarketPro’s home buying process.
About MarketPro Homebuyers
MarketPro Homebuyers is a one-of-a-kind real estate company in the D.C. Baltimore, and Northern VA area. They are a trusted real estate company serving over 30 cities buying an average of 25 houses per month.
MPHB’s Goal
Custom lead generation site, showcase fast & easy buying process.
Prominent Branded Messaging + Clear Visual Hierarchy
Cluttered homepage -> Clear call to action, visual hierarchy for the user to learn about their process and contact them about their property.
The old MarketPro website was overcrowded with text and images, making it difficult for the user to contact them about their property. After the redesign, the homepage now had a prominent feature area displaying MarketPros signature messaging along with a clear call to action for motivated sellers.
Custom Animation to Increase Readability
One of MarketPros most important selling points is their process, so in order to showcase the ease of selling to them, we added custom animation to the homepage to draw the user’s attention to each step of the process. It creates a visual hierarchy for the motivated seller and ends with a clear call to action.
Animation allows us to determine what the user actually reads. It’s proven that animation improves efficiency and user satisfaction while reducing reading errors by 54%.
Incorporated Video Throughout the Site
Having been featured on several major television networks, it was important to include video throughout the site to showcase MarketPros media presence. In doing so, it added credibility to their website and brought attention to their positive reputation.
We also included link to video testimonials in the footer of every page. Since more and more people are consuming video every day, video testimonials are a great addition to a website.
