Pacific Private Money’s Website Redesign
Outdated PPM website that doesn’t address the needs of its two target audiences.
Complete redesign with modern features, responsive (mobile-friendly) design, and sharper messaging toward primary audiences.
About Pacific Private Money
Pacific Private Money is a private money lender and investment fund specializing in real estate-backed loans for California borrowers. Founded in 2008, they have since funded over 1,200 loans totalling over $350M while continually delivering with speed and reliability.
Websites: Critical Infrastructure for Modern Businesses
Pacific Private Money is a private money lender and investment fund specializing in real estate-backed loans for California borrowers. Founded in 2008, they have since funded over 1,200 loans totalling over $350M while continually delivering with speed and reliability.
Strong organic web presence, modern look, mobile-friendly framework, clear messaging
A New, Modern Feel
Lightmark started from the ground up with the redesign project, developing SEO and UX details from the back end that would maximize PPM’s search rankings and conversions. In addition, their website was designed to be fully optimized for mobile and tablet users.
One of the most important goals to achieve, however, was drafting clear, articulate messaging toward their target audiences. Due to their expertise in real estate, Lightmark was able to accurately communicate why PPM is the premier source for non-conventional financing to borrowers and an accredited investment option for investors.
Now, PPM’s modern, progressive website is able to compete with the best in the industry and stay up to date on the latest web design trends.
Better, Faster, Results
A successful website is one that not only looks good, but performs even better. For PPM, their newly designed site is very fast, which supports their existing strong organic search rankings.
Compared to same prior time periods, PPM witnessed an increase in both unique visitors and website conversions on a percentage basis because their website was now more easily accessible and faster than ever. Converting website visitors to clients has always been a goal of PPM and now with Lightmark’s help, they are attracting more investors and borrowers to their site who are becoming PPM customers.
