SJO Investments’ Motivated Seller PPC Campaign
More Leads, More Appointments, More Deals Closed.
Challenge
SJO needed more motivated seller leads.
Outcome
Lead count, appointments, and closed deals increased significantly.
“We usually run 10-12 appointments a week from our PPC campaign, and we close about 20% of these appointments into contracts.“
~Scott Oots, SJO Investments
About SJO Investments
SJO Investments is a premier real estate investment firm in Southern California, having done hundreds of deals in the Los Angeles area. Their mission is to help homeowners out of every situation they find themselves in. SJO buys properties and then holds them, rehabs them, or re-sells them to other investors.
SJO’s Goals
Increase their number of motivated seller leads and turn these leads into appointments and purchase contracts
PPC for Motivated Sellers
Lightmark’s PPC team worked to optimize SJO’s campaign and got them to a point where their PPC leads were the single biggest lead source.
Since having Lightmark take over management of their PPC campaign, SJO has not only seen an increase in overall leads, but their quality leads have doubled in number.
