No clear direction what the user should do or where to go.
Made the main call-to-action the star of the page, improved design to increase readability, and added in resources for users to learn about turnkey investments.
About Texas Turnkey Properties
Texas Turnkey Properties provides turnkey investment properties to investors nationwide. The key to their success lies in taking control of the entire process from acquiring and renovating to building from the ground up.
Provide informational resources to educate prospects.
Improvements Made to Website
Eliminating Clutter For The Call-To-Action to Shine
On Texas TurnKey’s old website, there was no visual hierarchy. It wasn’t clear where to look first, and what action the user should take.
We made the main call to action, “Download Starter Kit”, more eye-catching by complementing it with a large visual in the feature area. The old site had no distinct indicator as to who owned the site. There’s no quicker way to indicate who the site belongs to like a large graphic. It is now immediately clear to a user who Texas TurnKey is within the first five seconds of viewing a home page.
The old site suffered from too much clutter amongst its links, so we reduced the amount of links in the navigation to eliminate distractions.
The same download offer is also on the bottom of every page so a user always has somewhere to click after viewing an interior page.
Using Design To Increase Readability
In most instances users are not reading your website, but rather scanning it to find the information they are interested in; even more so as mobile visits continue to increase. In order to make the content more digestible we broke up the same great content from their old website with large headlines, white space, images, icons, and bullets.
Providing Educational Resources For Potential Investors
Beginning an investment in turnkey properties is a huge decision so we made sure to provide the necessary resources for new potential investors. On the home page, we added links to Why Houston? Why ABQ?, past Texas TurnKey projects, and frequently asked questions.
Additional Changes Made to Website:
- Built trust with “Partners” section to give validity to Texas TurnKey.
- Feature Properties section to give a preview of what’s available. Must sign up to view Property Details.
- We removed the videos from the home page because data showed that users were not watching them and they were taking up a lot of valuable space on the page.