Category: Branding

“How much should I spend on digital ads?” This question comes up in nearly every conversation we have with fund managers launching new capital raises. The answer isn’t what most operators expect to hear. Here’s the uncomfortable truth: A $10 million fundraising campaign typically requires $60,000-$120,000 in ad spend to generate a sufficient investor pipeline.…

One of the biggest challenges fund managers face when raising capital is proving their track record in a way that resonates with accredited investors. You may have years of experience and strong past performance, but a simple spreadsheet of returns rarely tells the full story. Investors want to understand how you sourced opportunities, managed risks,…

You just wrapped up what felt like a promising call with a potential investor. The conversation flowed well, they asked thoughtful questions about your fund’s strategy, and there seemed to be genuine interest in your upcoming offering. Now comes the critical question: What’s your next move? The follow-up sequence after an investor meeting can make…

Sourcing strong deals is only half the job. For fund managers, the equally challenging task is guiding investors from first contact through to commitment, and then managing those relationships long term. Too often, this means endless follow-up calls, repeated explanations, and countless one-off emails. The result? Burnout for you and a disjointed experience for your…

If you’re raising capital, your reputation and credibility are everything. Accredited investors and capital partners are looking for managers who demonstrate expertise, consistency, and transparency. LinkedIn is where these relationships begin. The platform has more than 1 billion professionals, including the executives, advisors, and investors who matter most to your fund. For many, LinkedIn is…

If you’re managing a private equity or real estate fund, much of your deal flow and investor interest starts with relationships. Historically, these relationships came from conferences, networking events, or referrals. But today, investors are increasingly researching managers digitally before ever taking a meeting. For fund managers, LinkedIn is an investor-facing billboard, thought-leadership platform, and…

Your investor messaging is either opening doors or closing them. There’s no middle ground. In today’s market, accredited investors are pitched dozens of opportunities each week. Generic, copy-and-paste communication gets ignored. The fund managers who consistently close capital raises have mastered something their competitors haven’t: strategic messaging that cuts through the noise and compels action.…