IControlMyBFund

Pilot-Focused Investing Website

Captain Tim Akers wanted to help other American Airlines pilots figure out how to manage their B Fund distribution. Since this is a pilot speaking to other pilots, we used aviation-themed design motifs throughout and even tried to capture the language pilots tend to use. The outcome is a visually arresting website that puts pilots at ease and lets them know they’re in the right place to learn about investing.

*Make sure you mouse over the “Start Engines” button for a little cockpit simulation…