Are Your Facebook Posts Going Unnoticed?

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When automotive innovator Tesla decided to join forces with CamaPlan Self Directed IRA, we seized the opportunity to showcase the benefits of using self-directed IRAs to build retirement portfolios in non-traditional ways… like having your IRA buy a Tesla to lease to an Uber driver. This surprising angle on IRA investing was intended to dramatize the flexibility of self-directed IRAs – but co-branding the event with a sexy company like Tesla adds heightened interest and a new twist on investor educational events.

And in today’s media-saturated world, if you can’t get someone’s attention, you won’t get their business.

How we got the word out…

CamaPlan had done a good job growing its follower base on Facebook, but recent algorithm changes meant that their “organic” posts only reached about 10% of the fan base.

The solution?

Post boosting.

With a modest $60 investment, CamaPlan got the “Test Drive a Tesla” post in front of thousands of affluent, Philadelphia-area Facebook users, and the event quickly became a sell-out.

Results

With this simple $60 post boost, the Tesla post got over 4,000 impressions and over 100 actions (likes, shares, clicks).

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Analytics snapshot

In cases like CamaPlan’s “Tesla Test Drive” post, boosting ensures that the messages that matter reach more people in the proper geo-demographic niche.

Curious about how to use social media to build your brand and drive more leads & revenue? Give us a call, and we’ll see how we might be able to “boost” your business.

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